![]() ![]() Web URLs will trigger the Google Play Store on your phone and fetch only the part of the app that is associated with the requested URL. An Instant app will actually be installed on your phone, but without the need to search for it on the Play Store. How do they work?įirst of all, don’t confuse them with Progressive Web Apps where a launcher icon opens a web app via the Chrome browser. Only parts of the app are downloaded and launched, giving the users a native look and feel in a couple of seconds. It does not store any personal data.By Tomislav Smrečki Photo by rawpixel on UnsplashĪndroid Instant Apps are a cool new way to consume native apps without prior installation. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. So, if you stay interested in news like this about apps and mainly for App Store Optimization and everything related about this process, don’t forget to subscribe to the RankMyApp newsletter. It’s like the perfect formula for engagement, new downloads, conversions and retention of the users. So, imagine an app that has google instant available in the app’s page and still have a good work in optimization, having good visibility in the app stores and people accessing it all the time. The first thing is that if your app has this resource available, it will be very attractive and will help the ASO process.īut, more than that, users just will find your app and this functionality if your app is well positioned in the app stores and the only thing that has the power to do that is by selecting the right keywords and work with all the elements of the app. Google instant apps and App Store Optimization works very well together, and we’re going to explain why. After inside the app, the chances that users still engage is high. The thing is that it is different for users to use an app without downloading it because they are saving up storage.īut all this interaction that happens before download brings more engagement to the app and consequently, more conversions. And if we think about the competition that exists in Play Store, it’s very interesting for apps to invest in this to be one step in front of the rest. ![]() It’s the opportunity of the developer to attract users using a mini version of his app. But, this rumor soon fell flat because everybody realized that this could help the apps have more conversions. Instant apps can be very productive for developers even that some of them at first thought that this could harm the app. The focus now is to increase the number of smartphones and apps that are compatible with this technology. There are a few outdated smartphones that cannot use Instant Apps from Google. With time, Google promises that the numbers will change and almost all the apps will have this functionality. First, the number of compatible apps is low. LimitationsĪs we’re talking about something that is completely new in the market, Google Instant Apps comes with some limitations. If the user likes the experience and the app, he can download it normally like everyone else. When the user accesses it, everything works in the same page, even that it’s not a complete app. To do that, the user just needs to click on “try it now” on the app’s page.īut, it just works because the developers divide the app to little pieces - but these pieces still have their use - and it’s available in the app page. ![]() What is Android Instant Apps?Īndroid Instant Apps is a new function available in Google Play Store that allows the user to test the app before effectively downloading it. But, it’s important to pay attention to how it can impact your app and what you need to do to use it in the right way. This functionality says a lot about how Google invests in user experience. We are talking about Android Instant Apps. We say that because now we have a new tool that is leaving developers confused. ![]() Since Google is Google we never know what to expect from news and updates. ![]()
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